Marketing solutions for small business

 Marketing solutions to attract new and existing customers to your business

Marketing is the key to success in just about all businesses. It’s not unusual for a mediocre product with great marketing to outperform a good product poorly marketed. Big businesses can dedicate a lot of money and staff to coming up with blockbuster marketing ideas for their products. Small and medium-sized businesses may not have the same luxury of the large marketing budget, however, there are still marketing activities to promote your business without too much effort. So what can you do to improve your marketing results?

It’s not unusual for a mediocre product with great marketing to outperform a good product poorly marketed. Big businesses can dedicate a lot of money and staff to coming up with blockbuster marketing ideas for their products. Small and medium-sized businesses may not have the same luxury of the large marketing budget, however, there are still marketing activities to promote your business without too much effort. So what marketing solutions could you implement to improve your marketing results?

The answer is simple: keep trying marketing methods you haven’t tried before. Marketing solutions are plentiful if you look for them. Here are a few marketing ideas for you to consider:

Be different, not the same

Take your cue from big advertisers and brands and find something to make you stand out from your competitors – then promote the difference. This may be your tag line, or point of difference in your product, or even a perceived difference. As an example, are the luggage products you sell lighter?

Consider strategic alliances with other businesses

Look for businesses with a similar target market and consider ways you can work together. Whether you actively market each other’s services, or team up to jointly work on clients’ jobs, strategic alliances can extend your reach. You never know where this relationship could lead…

 Understand your customers

Segment your target market and create products or develop specialties to appeal specifically to the needs of each segment. Expand into new markets. Eg. sell your bakery products to local restaurants and catering facilities as well as directly to consumers. Talk to your customers – ask them for feedback. Ask them what you can do to better serve their needs and act on it. Consider conducting an insights campaign to survey your customers.

Website activity

Establish one if you haven’t already done so and set up your Google page. Ensure you use keywords, tags and add share buttons to  your website to encourage your visitors to explore more about your brand.  Have your telephone number on the website as a click to call link. Plan a blog schedule.  Create opportunities to capture visitors to your page through pop-up or fixed banners, welcome pages and build your email listing for future use. Link your social media activity to your website.  If you have a product then it is a great opportunity to feature a link to your Instagram images.

Social media

Get involved in social media. Identify platforms and brands your customers follow, then spend some time planning and considering your social media activity.  Ensure you social media profiles contain as much detail as possible such as website links, product information and contact information.  Post regularly on your social media platforms, schedule your posts.  Consider a theme or vision for your Instagram posts.  Here is a checklist for you to use… for your social media activity.

Social media checklist - Kenmark Comms

Client communication

Email to your customers. Plan regularly scheduled emails to your customers with offers, product tips, helpful hints or other information to remind them of your business. Mailchimp is one of the many email services available.  They allow you design, schedule and email your customers in a professional manner.   Direct mail still works, it depends on your target market as to the effectiveness of it. Send reminder notices for a checkup, or to remind them in advance of an appointment scheduled months in advance.

Advertise

Ensure your advertising both in print and online represents your brand and products/service.  Consider your advertising rotation in papers, magazines.  Are there opportunities for advertising with advertorials?  You then have the opportunity to discuss your product/service offering in more detail. Plan your advertising to align to the sales activities in your business.  Consider paid advertising on social media platforms such as through Instagram and Facebook.  This may allow you to increase the reach of your brand. You may wish to advertise the offer a giveaway with a purchase or as an incentive for a social media sharing/following.

Be proactive and be persistent

You didn’t learn to ride a bike when you were a child by thinking about how to ride a bicycle. You went out and tried, and tried again until you learned to balance yourself and then gradually picked up speed. Marketing is no different. You have to keep at it until you find what works for you. Then, if you want to continue your momentum, you have to keep on marketing.

Start today

Make a list of your:

+  marketing solutions on the list above, or ideas of your own.

+  marketing ideas you’ve used before and those that you haven’t.

+  marketing strategies you’ve seen other companies use.

You should incorporate these into a Marketing strategy if you haven’t already. We can help to develop and implement your marketing strategy.  This forms the backbone of your activities and will assist you in planning to then work through and action your ideas. Aim to try one new marketing idea a week, if possible. Continue to develop on what works effectively and either try another approach or discard what may not work.


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