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What marketing support are you looking for?

Our focus is to perform as your marketing partner to achieve your objectives. Marketing like all business activity can ineffective and expensive for small business and startups, if not approached with a considered strategy and plan.  Don’t leave your marketing strategy to chance.

Partnering with each client requires a different approach; one off projects, on-going management, creation of marketing assets.

Whatever your needs are we can work with you. Contact us to discuss your marketing and digital needs.

STRATEGIES ACHIEVE OUTCOMES – PLAN THE PATH FOR YOUR SUCCESS

It is all about creating your roadmap for your business.  Where do you want to be, what do you want to achieve and then a matter of working out how you will arrive at  your destination.  Kenmark Communications have worked with a number of startup, small to medium and corporate businesses to assist them to achieve their objectives.  One thing is for sure those businesses with clearly defined marketing strategies all stand out.

For startups and small business being nimble, flexible and an ability to adapt to changing environments is a major positive.  Whilst you may not be considering a complete marketing strategy even developing a business canvas can assist in defining your business as an initial step.  There are alway opportunities to explore and various exercises to work through to either set your direction or pivot.

One thing is true developing a marketing and digital strategy will allow you to effectively allocate your budget and assist in analysing the effectiveness of your marketing activity.

We know there isn’t one solution for every business, so we offer the following options for the development of your marketing and digital strategies:

 +   Guided marketing strategy/plan

If you prefer to work through the creation of your strategy in a workshop style to set your objectives and plan how you are going to achieve these there is a DIY solution.  Perfect for business owners who like to be hands on in the strategy development and may have in-house capabilities to manage the strategy.

 +   Tailored marketing strategy/plan

The marketing strategies prepared by Kenmark Communications provide a new perspective on your marketing approach.  We focus on investigating and providing insights, defining your target market and profiling, channel marketing, key messages, budget, and direction for review and analysis periodically, plus more.  This is all to ensure your business is focused on the direction you would like to take it!  Our strategies do focus on traditional (offline) and digital (online) channels, if for some reason you would like us to only focus on one channel, this is possible too.
Let’s define the direction of your business…

Creating digital strategy for small business and startups is what we do…

WEBSITE DESIGN & DEVELOPMENT FOR ALL BUDGETS

Time to review your website or are you about to launch into the digital space, we have you covered. We work across a variety of platforms at different price points, all depending on your needs.  Our websites are functional, professional and affordable for all business for a range of purposes.

We want your clients to enjoy the experience when they visit you online and make it easy for them to find you, and the same goes for Google.  Our setup process covers integration with Google suite, email, social media and Google applications. Your website needs to work for you and promote your business products and services.  We believe we can achieve this for you.

Our website services include:

  • Easy to use WordPress websites for small business and startups
  • Simple one-page long-form website for those on a budget
  • Comprehensive multi-page websites
  • Integration of e-Commerce stores
  • Landing pages for lead generation and digital email campaigns
  • Integration of e-learning courses

SEO SERVICES

We support small business and startups to understand what it takes to optimise their website to ensure it performs and ranks well.  After all this is what will drive your customers to you.  We offer various SEO packages with everything from audits to fully managed SEO programs.

Your SEO strategy will be unique for your business. Given this we also ensure we don’t provide SEO services for competing businesses.

Our process will involve an SEO audit to consider the areas of your website to review and provide these results to you for you to consider if you would like to work on the issues or if you would like us to assist you.  This is a transparent process and we discuss areas with you.

If you are interesting in discussing your SEO questions with us, get in touch.

Creating digital strategy for small business and startups is what we do…

WEBSITE DESIGN & DEVELOPMENT FOR ALL BUDGETS

Time to review your website or are you about to launch into the digital space, we have you covered. We work across a variety of platforms at different price points, all depending on your needs.  Our websites are functional, professional and affordable for all business for a range of purposes.

We want your clients to enjoy the experience when they visit you online and make it easy for them to find you, and the same goes for Google.  Our setup process covers integration with Google suite, email, social media and Google applications. Your website needs to work for you and promote your business products and services.  We believe we can achieve this for you.

Our website services include:

  • Easy to use WordPress websites for small business and startups
  • Simple one-page long-form website for those on a budget
  • Comprehensive multi-page websites
  • Integration of e-Commerce stores
  • Landing pages for lead generation and digital email campaigns
  • Integration of e-learning courses

SEO SERVICES

We support small business and startups to understand what it takes to optimise their website to ensure it performs and ranks well.  After all this is what will drive your customers to you.  We offer various SEO packages with everything from audits to fully managed SEO programs.

Your SEO strategy will be unique for your business. Given this we also ensure we don’t provide SEO services for competing businesses.

Our process will involve an SEO audit to consider the areas of your website to review and provide these results to you for you to consider if you would like to work on the issues or if you would like us to assist you.  This is a transparent process and we discuss areas with you.

If you are interesting in discussing your SEO questions with us, get in touch.

Be noticed in a crowd!

By strengthening your brand presence it changes how customers see you, engage with you and overall perceive your business.

Your brand is more than your logo, name and slogan – it is the entire experience your potential and existing customers/clients have with your business.

This needs to be created through a strategic thinking process to tell your story, promote your business and at the end of the day make you some money!  The creative experience will define what you stand for and the personality you want to convey.

To position your small business or startup competitively the brand strategy will consist of:

  • Your brand architecture: define your business, traits and what it means
  • Your brand promise
  • Positioning statements and brand story
  • Visual and operational brand guidelines

BRAND + LOGO DESIGN

Whether it is time to launch a new business with an innovative, professional look or looking to refresh your existing brand we have you covered.  Our process will ensure your brand not only looks great but attracts your ideal customers.

PRINT ASSETS DESIGN

Flyers, postcards, folders, lookbooks, business cards, letterhead, with compliments slips, brochures, print ads, signage, merchandise and more. We design and manage your needs to achieve a professional result in a timely manner.

DIGITAL ASSETS DESIGN

Social media imagery, digital letterhead, email signatures, digital brochures digital advertising banners, and more. Your website design needs to be unqiue as well, something we have had a bit of experience with.

Contact us to discuss your needs.


Consider these options...

Sometimes all we need is an adjustment or a pivot in our thinking to adjust to different situations in business.  These packages are suited to small business and startups looking to increase their marketing activity.  If there is something specifically you would like for your business then let’s talk over a 30 minute free ‘Kenmark line’ discovery call and progress from there.

01

Starting to navigate the social media world or just looking for an audit and some helpful tips and hacks, we have the solutions for you.

Let’s sort out your online presence and develop your skills and confidence in using social media.  It is time to tell your story, share your expertise, use great photos all to increase your online presence. We all know, people judge your business and brand by the quality of what you show them on your website, social media, newsletter, and other marketing assets. Really whatever you are putting ‘out there’ must be true to your brand and represent your business in the best light possible. * There are always so many opportunities this way for your business too – you never know who may be watching what you are doing!

You will be required to complete a brief questionaire to ensure we focus on what you want to achieve – content, photos and styling, growing your feed or an introduction to it all. All to ensure it is tailored to you!

We get straight into it! Answering all of your questions, this is your time! Then it is time for the resources and suggestions. Content ideas, collaboration contacts and goals worksheets all to support your social media activity.

One month later (or when it suits you), we have our follow up 1 hour session. Here’s where we chat about what has worked for you, what you would like to consider changing in the content plan and we look at your goals and metrics again.

If you would like to add on a further monthly mentoring check in option, this can be done at a cost of $100/month and includes a 30 minute session and a monthly review of your current content marketing by me with follow up email listing suggestions and ideas.

The Adventure

Time to get to know you over an initial 1 hour meeting (in person where possible or Skype/Zoom meeting).

Either set up or audit of your social media platforms, depending on your situation.

Bundle of resources for your requirements – cheat sheets, suggestions on followers, integration for website and other socials, time efficient solutions and collaboration suggestions.

Time for action 1 hour meeting – to review and discuss a review of your current, if any, social media usage, engagement ideas, time efficient solutions and collaboration ideas.  All for you to implement going forward.

Price: $500 + GST

02

This is your pivot, launch or growth opportunity – your complete solution to executing an informed and empowered marketing & digital strategy. Pivot and grow, don’t pause.

From developing your business canvas, 90 day action plan through to the creation of a compelling offer your audience won’t be able to resist.  The Launch Strategy covers the nitty gritty (why, what, how, who and where) of marketing and digital strategy development.

  

You’ll love having all of the direction you need to:

execute your marketing and digital marketing plans.

improve your effectiveness and efficiency when actioning your campaigns.

increase the impact you will have on your customers and your bottom line.

confidently implement your campaigns and set targets to be achieved.

The Adventure

We’ll kick off with a two-hour consultation call on Zoom where we will get to know you and your business, your business planning to this stage.

I’ll work my magic to guide you along the path to creating your marketing development attack plan.

We will have another one-hour call to cover your questions, thoughts and discuss implementation of  your strategy.

You’ll walk away with everything you need to bring your marketing dreams to reality with a step by step approach to implement.

 

Price: $1,997 + GST

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