
Strategic digital and social media marketing tailored to your needs and your clients’ needs.
What is the difference between the two?
Digital Marketing is building awareness and promoting a brand or product using all available digital channels (eg websites, television, radio, SMS).
Social Media Marketing is the process of promoting a product or service through the various social media channels or platforms.
Generally, a social media marketing campaign focuses on increasing the number of followers, fans or connections by sharing useful content, running contests and generally engaging with your users.
Creating your social media strategy
To achieve this Kenmark Communications will:
- Stay on top of the ongoing changes in digital and social media marketing
- Understand the role a “personal brand” plays in their company’s success
- Maximise digital strategies by developing a customer-centric mindset
- Use keyword search tools to improve their websites and social profiles
- Design innovative solutions to complex digital marketing challenges
- Manage external agency and internal marketing teams more effectively
- Implement new strategies to improve customer interaction with their brand
- Understand how digital and social media can drive more business to your website
Social media management
Kenmark Communications can assist with the management of our social media activity. This involves content creation and maximising your social connection across various platforms. Then there is the critical reporting and review of activity to assist with future planning for social media activity. If you are interested in outsourcing we are interested in talking to you…
Content creation
We share unique and engaging content aligned to your brand values and mission. Kenmark Communications recommends content and direction for your profiles and this is presented and agreed to by the client prior to any work commencing.
The content we share is of the highest quality and delivered with conviction and creativity, the key elements in social media management. Our caption are cleverly crafted to be thought provoking, creative and intriguing to interest the viewer and prompt them to take action – without the hard sell.
We source, create and collect suitable images, graphics, quotes and content for you. Leaving you more time to focus on your business.
Social connection
On your behalf, we engage with your followers to ensure their comments, messages and questions are answered in a timely manner. This maintains a consistent tone of voice aligned to your brand personality. We develop a writing ‘style-guide’ in partnership with our clients.
Kenmark Communications enagage daily with social media platforms allowing us to keep up with the majority of the changes to the workings of the various platforms. Allowing our clients to get on with their business and we provide updates as to these changes – a valuable tool!
Client satisfaction and reporting
It is our commitment to ensure you as our client, you are consistently satisfied with our services and we invite regular feedback and suggestions.
You will receive a report via email at the end of each management cycle (28 days) providing your social media activity: follower engagement, page visits, audience location and much more. Great tool for planning and measuring your campaign activity.
Digital strategy
Time to review your website and not sure where to start or looking to create a presence for you new business? Not sure where to start or what it should look like?
Let us assist you with the structure, design and content of your digital presence to ensure it represents your brand and business objectives.
Allow us to create the strategy for your outcomes and turn the vision for your business into a reality.
ON THE BLOG
- Social media checklistNo need to feel overwhelmed with your social media activity I know social media can feel overwhelming sometimes, as a result this social media checklist has become a useful tool for business. I [...]Read more
- 3 ways to optimise your Social Media MarketingSocial media marketing is time-consuming It isn’t simply a matter of sharing great content; you need to engage with your followers, monitor and analyse your activity to ensure you are optimising [...]Read more
- 5 Reasons not to buy likes on social mediaWe know managing social media is very time-consuming. For me, it is the crossroad of life and marketing… it is photography, story-telling, basic graphic design, copy and then creating [...]Read more