What is the difference between the two?
Digital Marketing is building awareness and promoting a brand or product using all available digital channels (eg websites, television, radio, SMS).
Social Media Marketing is the process of promoting a product or service through the various social media channels or platforms.
Generally, a social media marketing campaign focuses on increasing the number of followers, fans or connections by sharing useful content, running contests and generally engaging with your users.
Creating your social media strategy
To achieve this Kenmark Communications will:
Kenmark Communications can assist with the management of our social media activity. This involves content creation and maximising your social connection across various platforms. Then there is the critical reporting and review of activity to assist with future planning for social media activity. If you are interested in outsourcing we are interested in talking to you…
We share unique and engaging content aligned to your brand values and mission. Kenmark Communications recommends content and direction for your profiles and this is presented and agreed to by the client prior to any work commencing.
The content we share is of the highest quality and delivered with conviction and creativity, the key elements in social media management. Our caption are cleverly crafted to be thought provoking, creative and intriguing to interest the viewer and prompt them to take action – without the hard sell.
We source, create and collect suitable images, graphics, quotes and content for you. Leaving you more time to focus on your business.
On your behalf, we engage with your followers to ensure their comments, messages and questions are answered in a timely manner. This maintains a consistent tone of voice aligned to your brand personality. We develop a writing ‘style-guide’ in partnership with our clients.
Kenmark Communications enagage daily with social media platforms allowing us to keep up with the majority of the changes to the workings of the various platforms. Allowing our clients to get on with their business and we provide updates as to these changes – a valuable tool!
Client satisfaction and reporting
It is our commitment to ensure you as our client, you are consistently satisfied with our services and we invite regular feedback and suggestions.
You will receive a report via email at the end of each management cycle (28 days) providing your social media activity: follower engagement, page visits, audience location and much more. Great tool for planning and measuring your campaign activity.
Time to review your website and not sure where to start or looking to create a presence for you new business? Not sure where to start or what it should look like?
Let us assist you with the structure, design and content of your digital presence to ensure it represents your brand and business objectives.